The Event
On July 29th, 2017 I crossed the finish line and completed my fifth Ironman Triathlon. It was a great experience and I had a record day. I beat all of my race plans and achieved a personal record. I ran a safe race and I finished feeling energized.

But, two weeks later I found myself waking up on the floor of hotel elevator surrounded by paramedics. Now…I know the title of this blog is a little deceiving and I apologize for that. Fortunately, I didn’t die. But, it might not have turned out so well.

In the course of two weeks, I went from wearing an “Ironman” bracelet to a “Fall Risk” bracelet! The red one meant that I was on top of the world. I was accomplishing something that only 1/100th of 1% of the population has done. The yellow one meant that I wasn’t allowed to walk by myself. I wasn’t even allowed to use the bathroom!

Ironman-Hospital Wristband

The Lesson
What happened? It’s simple. I didn’t pay attention to my every-day life the way I paid attention to all the details during race day. And, here is the lesson.

Operating at Peak Performance status is not a part-time job. It is a full-time endeavor. You can’t just focus a part of your life and be the best that you can be at that particular moment. You must strive to achieve the best performance that you can possibly put out in every part of your life, every minute of every day. What happens when you don’t do that? You end up lying on a hotel elevator floor 3,000 miles from home surrounded by strangers.

Now there are some other lessons in this as well such as “the reversal of fortune” or the “fragility of life” but there really is not a lot you can do about those things. What you can do is pay attention to what you put into every day of your life. As I noted earlier, I didn’t end up a dead man and fortunately, my health is pretty good. But it could have gone the other way and I think that’s the important point to note. I’m calling this my $10,000 lesson.

I haven’t seen the bill yet but an ambulance ride, two days in the hospital, and lots of tests…I think I can safely say that this is at least a $10,000 lesson. What did they find? Not a lot. At the end of all of the tests, they figured that eight hours of flying (dehydration) combined with a new blood pressure medicine made for a bad combination. I simply lost consciousness. But, the good news is that I feel perfectly fine now.

The attending physician said that it could happen to anyone. Well…I’m not anyone and if you strive for Peak Performance in your life neither are you. Peak Performers have a passion for detail. They plan they execute, they measure, they adjust, and they are always inspecting what they expect in life.

The Training Plan
As a business coach and expert in the field of human potential, I know that if you want to achieve extraordinary things in your life you don’t get lazy. You don’t take a break from the important stuff. Note the last sentence. I didn’t say that you never relaxed or enjoyed life. I said you never took a break from the important stuff. Managing your health is pretty darned important! In fact, it is one of the 10 Peak Performance success principles I teach to business executives.

For those of you who don’t know what goes into preparing for an Ironman triathlon, there’s a lot of detail. The first part is the training. There is a lot of training. Getting prepared for race day is at least a six-month plan with as much as 20-25 hours of training a week. But that’s not where the real detailed work is. The real detailed work happens on race day.

Every serious professional writes a race plan. It doesn’t matter if it is athletics or it is a business. The athlete’s race plan details right down to the minute when they will drink and eat, how much salt and electrolytes they will consume based on race day weather conditions, how much time each leg of the race will take, and lots and lots of detailed activities that occur during the race. This plan is so tight that even though for most armature racers will take 11, 12, 13 hours or more to complete the race, a well-executed race will usually come within minutes of the plan. Why is this so important? Because you are pushing your body to limits that most people wouldn’t be able to tolerate. And if you are not careful, injury or even death can occur…and occasionally they do.

How does all of this translate to your business? The success principles of an Ironman triathlete can benefit anyone who wants to live a richer, happier, and fuller business and personal life. Anyone who wants to be able to be all that they can be and produce massive value for others every single day of their life has that capability. 

A business professional that wants to operate at Peak Performance is a planner. You plan everything and leave nothing to chance. You execute on that plan and measure the results or outcomes. You adjust your plan as appropriate; developing new tactics or strategies but keeping the end-goal the same. And, you inspect what you expect. You don’t expect success unless you are diligently working towards it. Success doesn’t happen without all of those things. 

Finally, the key to achieving this is having a proven formula and then consistently working that formula. This last part is important…consistency. All the time…not part of the time. That was the lesson that I learned. 

At the top of the list of things that Peak Performers give attention to is their health. Sadly, this is an area that most people neglect until they are forced to face the harsh realities that decades of neglect can cause. It doesn’t matter what other successes you have had in life, if you don’t have your health, you may not be around to enjoy the fruits of your labors.

Please learn from my $10,000 lesson and apply consistency and attention to all parts10 Commandments of Peak Performance Book of your life. And, because I don’t want anyone to suffer or pay the way I did, I’m going to giveaway my success formula that I lay out in my book The 10 Commandments of Peak Performance. Just click the link to download both the eBook and Audiobook:

I hope you use this information to help you find everything you want in life. And…take care of your health!

“Create Unstoppable Success!”
Richard B. Greene

Dr. Richard B. Greene, DBA, SSBB, CMPE
Speaker, Author, IronMan Mind Business Coach

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Dr. Richard B. Greene is an International Speaker, Best-Selling Author, and Executive Business Coach who helps business executives get to the next level in business, their careers, and their personal lives. Through his IronMan Mind acceleration program, he offers one-on-one coaching, group coaching, live seminars and do-it-yourself development products to significantly increase levels of personal and business success. He’s been featured on radio shows and various new sites including KVCG Radio, The Miami-Herald, The Denver Post, Wall Street Select, Financial News Today, Fox, and ABC. Go online now to get free access to his acclaimed book,

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